They are saying that green will be the new black. But don’t for a moment think that finding color inspiration by nature starts and ends using the color green! Being enviromentally friendly definitely holds great potential, especially when considering how far this movement will go towards protecting nature and its beauty. However the degree that color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite supply of inspiration for brand new ideas and strategies to choosing color. Stop and think for a second of your sheer variety of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a trip to your nearby farmer’s market are typical places with colors inspired by nature.
Usually nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfy, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to get like that because we’re utilized to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Uncoated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and concentrate on the way color combinations seen in nature change with all the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white during the winter months.
Now take that same rolling hill full of flowers and imagine the way changes not from season to season, but daily. Picture in your thoughts those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. Find out how even daily alterations in the elements can trigger new bursts of color inspiration?
Next time you’re attempting to find the ideal color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of your cool product that promises to save the earth, let nature inspire you. It’s everywhere you gaze even if you’re sitting in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is easy using your Pantone color system!