Prior to select what you believe is the best color off Pantone Colour Books, stop for just a moment and consider your audience. This is especially important if you’re marketing or selling globally rather than locally. You see, different colors have different meanings to several people. If you’re new to the cultural significance of the certain color the merchandise, brand, or identity you’re promoting could end up failing before it has a opportunity to explode! Let’s take a close look at the cultural significance of color in 2 of today’s emerging economies.
In China, colour red could very well be the most significant. No where is that this color more prominent than around the Chinese flag. Representing good fortune and joy, red is among the most used colors during Chinese holidays and family gatherings. Additionally it is the colour the Chinese associate with fire, one of several five elements its people believe create exactly what exists naturally.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another of the five elements, planet earth, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s unlike Western cultures where color white is commonly used to symbolize purity. Indian brides traditionally wear red gowns and once married their foreheads are adorned having a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, the color red also symbolizes fertility and prosperity. Colour green represents the harvest or even a new beginning and, as with America, green is symbolic of nature. In India green is also the colour employed to honor Islam.
As common as green is, don’t make use of it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is a forbidden color. In countries with dense jungles like those in South America, green represents death. But at the center East, green is the shade of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing a bad color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and make sure you perform your due diligence!